Microsoft acquires sales gamification vendor Incent Games

Microsoft is adding another CRM-related acquisition to its stable with its purchase of Incent Games, a vendor of a sales-gamification platform.

Microsoft is acquiring Austin, Texas-based Incent Games LLC, a company that has built a sales-gamification platform, for an undisclosed amount.


Incent's main product is called FantastySalesTeam, which is meant to improve CRM adoption. Microsoft plans to integrate FantasySalesTeam into its own Dynamics CRM product line, according to an August 3 blog post announcing the acquisition.

Microsoft also plans to look into other areas where it can integrate FantasySalesTeam inside the company, and will also continue to support non-Microsoft CRM platforms with the offering.

From today's blog post, authored by Bob Stutz, Corporate Vice President of Microsoft Dynamics CRM:

"In the coming months, we will integrate and offer this service to our customers and will continue to support customers using FantasySalesTeam with other CRM solutions. The potential of applying this feature beyond the sales scenario to other fields and areas within a business is exciting as well. We will evaluate these other scenarios closely as we integrate and evolve FantasySalesTeam into the Dynamics ecosystem."

Last month, Microsoft bought FieldOneSystems, a field-service-management vendor, with the intent of integrating its technology with Microsoft's Dynamics CRM and various Office-related products.

As part of Microsoft's most recent reorg, the company's Dynamics CRM and ERP businesses are now part of the company's Cloud & Enterprise unit.