Microsoft adds built-in ad blocking to Edge for Android and iOS
Video: Microsoft's Edge browser has arrived for iOS and Android phones in beta
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Microsoft is continuing to add new features to its Edge browser apps for Android and iOS.
Last week, Microsoft began rolling out a new Edge beta that added built-in ad blocking support., as noted by MSPU. On June 25, Microsoft began rolling out built-in ad-blocking support for Edge on iOS, too, as The Verge reported.. The engine powering the feature on both platforms is is AdBlock Plus.
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Microsoft released Edge for iOS and Android preview apps last fall. Since then, the company has continued to roll out new Edge features on both platforms at a regular pace. Last week, Microsoft rolled out a Bing-based visual search capability (similar to Google Lens) which will be coming to Edge for Android and iOS.
By making Edge apps available on non-Windows operating systems, Microsoft is hoping to do more than give Windows 10 users who use Edge a more convenient way to sync their bookmarks, tabs, etc., across devices.
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Microsoft also is doing this to improve its "Continue on PC" campaign that it's been touting for Windows 10. With "Continue on PC," users will be able to share a web site, app, photo, and other information from their phones to their Windows 10 PCs in a faster and more seamless way. Microsoft is looking to Continue on PC to help keep Windows PCs relevant in a world where more and more computing is done on mobile devices.
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Instead of using the underlying Microsoft EdgeHTML rendering engine, the iOS Edge app uses Webkit like Apple does, and the Android Edge app uses the Chromium Blink engine.