Special Feature
Part of a ZDNet Special Feature: IT Innovation for Small Businesses

Microsoft Brazil outperforms rest of the world

Local operation achieves higher than average growth; focuses heavily on SMEs and sales training.

The news that an economic downturn has officially started in Brazil don't really seem to affect the local division of Microsoft, where the sales performance continues to be bullish.

The tech giant doesn't disclose country-specific financial information, but Brazil head Mariano de Beer has been quoted as saying that his operation has performed better than the rest of the firm.

Back in July, Microsoft reported that it raked in a net profit of $22.1 billion  for fiscal year 2014 and an 11.5 percent increase in revenue over the previous fiscal year. According to de Beer, the revenue growth percentage in Brazil alone was higher than the overall figures:

"It was growth in dollars, not in [Brazil's currency] reais, and in a unfavorable foreign exchange scenario," de Beer told local newspaper Valor Econômico.

As for Brazil, de Beer added that the above-average growth has been prompted by sales of Xbox consoles and Windows Phone devices, but most importantly, sales of cloud-based product sales to small and medium enterprises - which more than doubled over the last year, boosted by Microsoft's local datacenter in Brazil, launched earlier this year.

de Beer, who has been leading Microsoft's operations in Brazil for just over a year , also told Valor that future challenges for the company locally have less to do with Brazil's currently uncertain economic climate and more with the ability to effectively promote its products to consumers. To that end, the firm has been heavily investing in training of its salesforce.