Microsoft buys mobile analytics vendor Capptain

Microsoft has purchased Paris-based Capptain, a company that provides targeted push notifications based on user behavior or analytics.

Microsoft has purchased French mobile-analytics vendor Capptain for an undisclosed amount.


The deal, first reported by TechCrunch, was announced by the two companies on May 28.

A note on the site acknowledged the company had been purchased by Microsoft

Capptain provides targeted push notifications based on user behavior or analytics in realtime, according to the company's Web site.

Capptain was founded in 2008 under the name Ubikod, according to the company's Web site. The company has developed a software-as-a-service platform that is focused on mobile operators, handset makers and developers. Its service provides analytical tools and marketing services on iOS, Android, HTML5, webOS, BlackBerry, Windows Phone 8, Windows 8, and smart TVs, among other platforms.

Microsoft CEO Satya Nadella has been a vocal advocate of Microsoft providing software for all mobile platforms, not just Windows

Microsoft is planning to integrate Capptain's technology with Azure, according to a May 28 post on the Azure blog. From that post:

"Capptain will bring a vital new element to our end-to-end story for mobile app development -- real-time user and push analytics. With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers....

"We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain’s existing solutions will remain available to both new and current customers."

Show Comments