Microsoft reportedly buys calendar app Sunrise for around $100 million

Sunrise makes a suite of calendar products for both mobile and desktop that allow users to consolidate and import calendars from iCloud, Exchange and Google Calendar.

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Microsoft has scooped up another startup as a means to bolster its portfolio of mobile productivity tools. According to reports, the software giant has acquired the calendar app maker Sunrise for roughly $100 million.

There is yet to be official confirmation of the deal from either side, but sources cited by TechCrunch indicate that it's in the bag.

The deal comes just days after Microsoft released the new Outlook app, which is considered to be a rebranding of the code it acquired when it purchased the email app Acompli. It's likely that Sunrise will go the same route, and essentially get absorbed into Microsoft's own calendar services.

According to its CrunchBase profile, Sunrise was founded in 2012 and makes a suite of calendar products for both mobile and desktop applications. Users can consolidate and import calendars from iCloud, Exchange and Google Calendar. Sunrise is currently available for iPhone, iPad, Android, and Mac, as well as a web version.

Sunrise is widely praised for its design, interface and little personalization treats. For instance, Sunrise will pull in contact details from LinkedIn, giving users a face to look for if they should have a business meeting with someone they haven't met in person.

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