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Microsoft search overtakes Yahoo

Beating Yahoo is meaningless to Microsoft. Bing needs to dent Google.
Written by Larry Dignan, Contributor on

opinion Beating Yahoo is meaningless to Microsoft. Bing needs to dent Google.

comScore

(Credit: comScore)

The search news of the day is that Microsoft core searches have overtaken Yahoo for the first time ever, according to comScore.

I'd be more wound up about comScore's December data if Microsoft didn't power Yahoo's results.

Note Microsoft's alleged big leap in the search standings.

The problem is that Microsoft is really competing with itself when it comes to upending Yahoo.

Explicit searches show a wash for Bing-powered searches. Microsoft was up 2 per cent and Yahoo was down 2 per cent for no gain. Google's explicit search queries from November to December were up 3 per cent.

In the end, Google had 68.1 per cent of the search market in December, up from 67.6 per cent in November. Bing share slipped to 26.5 per cent share in December, down from 26.7 per cent in November.

Bottom line: beating Yahoo is meaningless to Microsoft. Bing needs to dent Google.

Via ZDNet US

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