Microsoft adCenter “Search Master Steve” bets anyone $200 that he can “give your keywords the audience they deserve.”
He bets “up to $200 in free search ad clicks,” that is.
Microsoft promos for its adCenter target a two prong retail client strategy:
1) adCenter trumps Google and Yahoo: “Reach out to users on MSN who converted to customers at a higher average rate than Google and Yahoo.”
2) adCenter complements Google and Yahoo: “Because different buyers use different search engines, placing your retail keywords on the top three can increase your chances of success.”
Does Microsoft adCenter have all its search advertising bases covered?