Microsoft's first Nokia-less handset is the low-end Lumia 535

Microsoft has taken the wraps off its first non-Nokia branded Lumia, aimed squarely at first-time smartphone buyers and emerging markets.

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The Microsoft Lumia 535. Image: Microsoft

Microsoft has released its first device without any Nokia branding, the entry-level Microsoft Lumia 535.

The 535 is a five-inch display smartphone with a five-megapixel front-facing camera and a price tag of around €110 ($136) before taxes. The 535 comes as a higher-spec, entry-level option, following the release earlier this year of the Lumia 530, which came with a $99 price tag .

For its first own-brand Lumia, Microsoft has replaced the traditional all-uppercase Nokia markings on the face of the device with its own name, as well as adding Microsoft branding to the backplate. Besides that, the 535 takes its design cues from round-edged, lower-end devices such as the the Lumia 530 and Lumia 635 .

The new handset will ship in 3G single and dual SIM variants, with both running Windows Phone 8.1 and the Lumia Denim firmware. As Microsoft points out on its newly rebranded Microsoft Lumia Conversations blog (formerly known as Nokia Conversations), that means users will get access to its one-swipe Action Center notifications hub, Word Flow, Live Folders, and its digital assistant Cortana.

Setting it apart from other low-end Lumia handsets, the Lumia 535 will have the same front-facing five-megapixel camera as the mid-range Lumia 730 and Lumia 735, apparently designed to meet consumer demand for better selfies.

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Image: Microsoft

The 535's qHD display is at a 960 x 540 resolution (220 ppi), while other hardware features include 1GB of RAM, 8GB of storage, and a microSD card slot that supports up to 128GB.

Like the 530, the 535 runs on a 1.2 GHz Snapdragon 200 quad-core processor and lacks higher-end features such as support for LTE/4G and wireless charging found in its Lumia 730.

Still, features like an LED flash and the front-facing camera put the 535 a notch above the Lumia 530 and Lumia 635. It's also got a 1905mAh replaceable battery.

The device is pretty much consistent with leaked specs and images that emerged last week.

Without high-end features, the device might not impress buyers in the US or western Europe and won't be as cheap as its Android rivals in this price range, but it still gives Microsoft a better handset than it previously had to compete with the new line of Android One phones from Indian smartphone brands Karbonn and Micromax.

Microsoft said the device will launch in selected markets in November, but hasn't said which ones. Presumably with a Dual-SIM option, these markets will include India and other Asian markets. Pricing will vary by market but Microsoft estimates it should stay in the €110 range, before taxes and subsidies.

 Read more on the Lumia range

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