Microsoft's latest Google-compete weapon: The Gmail man
Microsoft managed to keep its 12,000 or so attendees of its annual Microsoft Global Exchange sales conference from tweeting and blogging company secrets last week. But at least one enterprising attendee managed to grab one of those infamous sales videos that the company loves to show at these events.
On July 20 during the MGX opening sessions, the Softies showed off their "Gmail Man" spoof, meant to spur the troops selling Office 365 against Google Apps, and specifically, Gmail. In the video, Gmail man riffles through mail to find keywords for serving up ads. The message: Google cares more about advertising revenues than privacy.
I asked Microsoft whether the video is legit and received an official no comment. I have to say I think it's the real deal. It has all the hallmarks of a real Microsoft production, including the fact that the name on the company doors that Gmail man opens when visiting an office is Contoso Ltd. As Microsoft customers, partners and watchers know all too well, Contoso is Microsoft's favorite fake company name, and is used in demos for all kinds of Microsoft products.
Here's the Gmail man video clip, which the aforementioned attendee shared with me and gave me permission to post on YouTube and share:
The punch line: "Your email is your business. Google makes it theirs."
Still, it's interesting to see what the Softies are focusing on, in terms of their sales messages....
Update (July 29): Google officials want it known, for the record, that there aren't ads in Google Apps for Business. "But admins can choose to enable the ads if they want- some find them useful," a Google spokesperson noted.