Midas Michael does it again for Dell

Blue-eyed boy shows the way in struggling PC market...

Blue-eyed boy shows the way in struggling PC market...

Well, the worst might be yet to come for the European high-tech industry, but for Dell it looks like things are still coming good. While the rest of the PC market suffers flat, if not non-existent sales, Dell is enjoying an 18 per cent unit shipment increase. CEO Michael Dell, claimed such success can be attributed to its build-to-order business model. Rivals such as HP and IBM might be battling for profitability but Dell has seen the error in pursuing the pure money route and decided instead to opt for market share. A move which seems to have paid off. Dell claims it's now number two in the worldwide notebook sales and number one in the UK, Ireland and Norway. A near-20 per cent increased in desktop sales speaks for itself in a market generally experiencing a six per cent decrease. On the negative side, the PC vendor has taken a hefty charge for costs associated with getting rid of 3,000 staff, consolidating factories and investments such as the $340m acquisition of ConvergeNet Technologies. Redundancies are never a pleasant thing but to buck the market trend by keeping sales on a strong upward curve and still take actions, which move the business forward, have to be commended. Michael Dell may have the Midas touch, but only a fool would say his success is merely luck.