The research firm also looked at frequency of usage of mobile maps. For the three month period ending April 2010, 33.5 million mobile users accessed maps at least once during a month, a 44 percent jump from a year ago. The number of people accessing maps 1-3 times per month rose 47 percent to 17.1 million users, while those accessing once a week increased 60 percent to 11.6 million users. The most frequent users, those accessing maps on a near daily basis, climbed 9 percent to reach 4.8 million users.
People are increasingly turning to their mobile phone for maps and directions when on the go. With summer travel season upon us, we expect even more mobile users to access both maps and location-based local search to help them navigate and find geographically relevant information.