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Mobile player offers to stop you calling your ex

Ever woken up one morning with a raging hangover which is promptly worsened by the memory of the drunken mobile phone call to the ex at 3am?If the memory is not painful enough, the aftermath -- potentially involving apologies, restraining orders, a "friendly visit" from the exes' new partner (who is probably either a black belt in Zen Do Kai or a leading underworld figure) and sundry other humiliations -- adds to the agony.

Ever woken up one morning with a raging hangover which is promptly worsened by the memory of the drunken mobile phone call to the ex at 3am?

If the memory is not painful enough, the aftermath -- potentially involving apologies, restraining orders, a "friendly visit" from the exes' new partner (who is probably either a black belt in Zen Do Kai or a leading underworld figure) and sundry other humiliations -- adds to the agony.

Amid the flurry of capped plans, bundling and discounting characterising the pre-Christmas mobile marketplace, Virgin Mobile has sought to differentiate itself with a service tailored to help people avoid making those embarrassing drunken calls.

The company said that, from tomorrow, Virgin Mobile customers could dial 333 plus a phone number they don't want to call when drunk. Virgin Mobile would -- for a 25 cent-fee -- stop all calls to that number by blacklisting it until 6am the following morning.

The move comes amid an intensifying price war between mobile players to secure customers, exemplified today by a flurry of announcements. Virgin is launching a new AU$45 monthly cap which includes up to AU$200 worth of mobile services, while rival Vodafone also launched a new AU$49 cap which would allow customers to use up to AU$230 worth of services.

For its part, Optus touted a service allowing its customers to call overseas on their mobiles for the cost of a local call.