Mobile videoconferencing drives collaboration and growth

case study Adopting mobile videoconferencing has helped raise productivity and collaboration for Mydin Mohamed Holdings, which runs retail chain in Malaysia.

Mobile videoconferencing drives collaboration and growth

case study COMMUNICASIA, SINGAPORE--Mydin Mohamed Holdings decided to adopt mobile videoconferencing solutions in 2007 after it realised, with its increasing headcount and number of outlets, its growth was held back by the speed in which it was communicating internally.

The company operates a chain of retail stores in Malaysia including supermarkets and convenience stores. It started off as a family business in 1957 and has grown into a network of more than 90 stores. Over the past four years, its headcount nearly tripled from 4,000 employees.

"We used to be only able to open one store per month," said Malik Murad Ali, IT director of Mydin. "Now we can open 14 stores a month."

He decided to adopt a package offered by videoconferencing technology provider Vidyo, which offers a range of products allowing videochat over various devices such as tablets, smartphones, PCs and Macs.

Marty Hollander, senior vice president of market development at Vidyo, said its mobile offerings were more affordable than traditional offerings. For example, a typical system in the industry might have an initial cost of $150,000 for a 3-screen dedicated room and would also require a monthly fee of $10,000 per month. Vidyo said using such systems might mean the cost of a three-hour conference call might cost $3,600 but its product would cost only a tenth of that.

The company said the videoconferencing market is currently dominated by Cisco and Polycom, which are estimated to have 80 percent market share.

According to estimates by Infonetics Research, global spending on videoconferencing and telepresence equipment would total US$22 billion over the next five years.