Mobility under the spotlight on CommunicAsia showfloor

COMMUNICASIA, SINGAPORE--Technologies showcasing mobile offerings are among the highlights from the showfloor of this year's mega tradeshow. They include a multi-platform product by Switch Media that allows users to take photos with their mobile phone to buy what's on their TV screen as well as Huawei's video surveillance camera that runs on an LTE connection.

John Marks, product director at Switch Media said: "So far, the multi-platform system has been launched in the U.S. and Europe, and we are showcasing it here for the first time and hope it will be pick up interest in the region.

"Users now want to watch content wherever and whenever they want, and that will drive the demand for multi-platform solutions," Marks added.

StarHub is another company looking to tap increasingly mobile customers. For example, just earlier this month with the kickoff of Euro 2012, the Singapore telco provided customers the option to access to football matches over various devices such as smartphones and tablets.

Huawei this year is also showing off a wider range of mobile handsets including its Ascend P1 that is set to be launched in Singapore by the third quarter. It is one of nearly 2,000 exhibitors which will be at the Marina Bay Sands and Suntec Exhibition Centre until Friday.