Monetate adds three partners for big data marketing

The Philadelphia-based marketing optimization startup signed deals with three data management platform providers.


Monetate, a U.S. startup with a mission to use big data for marketing, announced last week that it added three major partners to its platform, all data management companies: BueKai, Aggregate Knowledge and [x+1].

The five-year-old, Philadelphia-based software-as-a-service company has long touted its quantitative approach to what has long-been considered, at least in part, an art. The three new partners add customer profile and advertising segment data to Monetate's mix.

Delta Air Lines, Brooks Brothers, Best Buy, PETCO, Macy's and QVC are customers. The company competes with Adobe (via its Marketing Cloud product), Optimizely and Maxymiser, among others, and has raised more than $20 million in venture funding, mostly from nearby First Round Capital.

The startup's new partners are well-known in their own right: BlueKai built its name on enterprise data for marketing; Aggregate Knowledge's claim to fame is granular targeting of engaged customers; [x+1] has its own real-time decision engine for analytics.

Their goal is better personalization across channels, increased customer engagement, and ultimately, revenue by way of loyalty. For this, more data is always better -- therefore, partnerships. (The startup also announced last week that its founder and CEO, David Brussin, joined the board of directors of Nomi, a customer-tracking technology platform for retailers also funded by First Round.)

Monetate made the announcement during its third annual Agility Summit in Philadelphia.