Moore'sCloud app-controlled light startup in liquidation

Moore'sCloud has gone into liquidation, almost two years after missing the AU$700,000 pledge goal it set for the Kickstarter campaign to back its 'Light' product.

Australian technology entrepreneur Mark Pesce's app-controlled light startup Moore'sCloud has been wound up, with the company going into liquidation on November 20.

Notice of the company's liquidation, which Pesce said was voluntary, was published by the Australian Securities and Investments Commission on November 26.

Pesce, an inventor, entrepreneur, author, educator, and self-proclaimed futurist, held a position as the company's founder and chief executive officer.

On November 26, Pesce tweeted: "@MooresCloud has gone into *voluntary* liquidation. We're winding the business up. Sadly."

A representative of the appointed liquidator William Buck has confirmed that the company was voluntarily liquidated, with all creditors paid out in full prior to the business being wound up.

Since 2012, the company had been working to develop and commercially produce connected, app-controlled, LED illumination devices.

At the time of its liquidation, Moore'sCloud had been developing what it referred to as "the world's first connected" set of holiday lights.

Dubbed "Holiday", the product — a string of 50 LED lights hooked up to a connected controller — could be controlled with a smartphone, tablet, or web browser, with a digital colour wheel interface allowing users to manually control the lights’ hue, while timers and light patterns could also be set remotely.

In December 2012, the company wrapped up a Kickstarter campaign to raise AU$700,000 to develop and commercially produce its "Light" product — a Linux-based connected lamp device.

The Kickstarter campaign fell almost AU$425,000 short of its goal, and so was not funded via the crowdfunding platform.

The product was essentially a cube made of translucent plastic containing a number of LED lights connected to a small computer running a LAMP stack, with Wi-Fi, an accelerometer, and a web server.

Moore'sCloud Light Image: ZDNet

The cube lamp was designed to run applications, and be commanded to perform certain light-based tasks through internet-connected mobile devices.

At the time, Pesce dubbed the offering "illumination as a service".

"We're now moving into this environment where everything is starting to get networking capabilities," Pesce told ZDNet in January last year. "We went from a space where only computers had network capabilities, to smartphones, and then tablets, but we're now getting this wider range of devices — we're now seeing household items.

"All of these things have IP addresses. All of these things can collaborate in an ecology of different devices, so what we're starting to see now is the idea of machine-to-machine is no longer two servers on opposite sides of the internet doing things, but it's actually a whole set of devices in the household having a conversation about what they need to be sharing with one another," he said.