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More on Tapping into Mobile Operator's Big Data

Hear from SAP Mobile Services's John Sims on how the new SAP Consumer Insight 365 service promises to change the way advertisers target you.

Last week I posted about how a new service from SAP Mobile Services that is focused on creating a new demographic insight for consumer marketing.

So I thought I would share with you this video, in which my colleague Carolyn Fitton spoke to John Sims, President SAP Mobile Services, about the service.




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