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Most effective product placements in 2008

RankBrandAd DescriptionProgram (Network)Index1CVS PharmacyCompany pays bills and provides supplies to familiesExtreme Makeover: Home Edition (ABC, 3/16 - 11/9/08)2992TRESemmeCompany provides prize to winner; sponsor of hair salonProject Runway (Bravo, 1/2 - 10/20/08)2563El Pollo LocoJeff and team eat lunch from fast-food restaurantFlipping Out (Bravo, 6/24 - 8/12/08)2544Bluefly.comWinner can sell line through online retailer; sponsor of accessories wallProject [...]

Rank Brand Ad Description Program (Network) Index
1 CVS Pharmacy Company pays bills and provides supplies to families Extreme Makeover: Home Edition (ABC, 3/16 - 11/9/08) 299
2 TRESemme Company provides prize to winner; sponsor of hair salon Project Runway (Bravo, 1/2 - 10/20/08) 256
3 El Pollo Loco Jeff and team eat lunch from fast-food restaurant Flipping Out (Bravo, 6/24 - 8/12/08) 254
4 Bluefly.com Winner can sell line through online retailer; sponsor of accessories wall Project Runway (Bravo, 1/2 - 10/20/08) 254
5 Sears Retailer provides tools, appliances and supplies for homes Extreme Makeover: Home Edition (ABC, 1/6 - 11/30/08) 253
6 Glad Company provides prize to winner; products are used during challenges Top Chef (Bravo, 3/12 - 11/28/08) 251
7 Whole Foods Market Contestants shop for ingredients to use in challenges Top Chef (Bravo, 3/12 - 11/28/08) 248
8 Food & Wine Magazine Winner will be featured in magazine and showcase food at festival Top Chef (Bravo, 3/12 - 11/28/08) 245
9 GQ Magazine Winning model will receive a fashion pictorial in men’s magazine Make Me a Supermodel (Bravo, 1/10 - 4/3/08) 244
10 Hugo Boss Patti’s clients shop with style expert at clothing store The Millionaire Matchmaker (Bravo, 2/12 - 4/7/08) 241
Source: Nielsen