Moto X Pure Edition pre-orders begin in U.S.

You can now order your own Moto X Pure Edition: An unlocked phone with flagship features that works on nearly any carrier and starts at $399.

Motorola is making good on its promise of making the Moto X Pure Edition available in September. Pre-orders for the unlocked device began on Wednesday.

I've ordered a custom review unit through the MotoMaker program and will report back after it arrives. Even so, I was already impressed by the handset when I spent a brief time with it during the launch event in July.

As a refresher, this U.S.-specific model works with all major carriers: Just pop in your SIM card and go. The phone has a 5.7-inch, QHD display, 3 GB of memory and is powered by a 1.8 GHz Snapdragon 808 processor.

More importantly is to see how well a job Motorola did by improving the camera, which has generally been one of the more disappointing aspects of the last two Moto X handsets.

This time around, the company says its 21 megapixel sensor offers a "best in class" camera experience. We'll see, although it has upped its camera prowess in the $179 Moto G.

Expect to pay $399 for the base model with 16 GB of internal storage, although that can be boosted with a microSD card. Motorola has added even more customization options to the Moto X Pure Edition that should offer something for everyone.

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And at this price, I'm almost ready to say you can't go wrong even though my own review unit hasn't arrived. Stay tuned.