Motorola considering bringing Moto Maker to Australia in 2016

After issues prevented its launch this year, Motorola has said that it will look at bringing its smartphone customisation service to Australia next year.

Motorola is examining whether it is able to launch its Moto Maker service in Australia, after the company decided against a launch this year upon running into a number of issues.

"[Moto Maker] was looked at for deployment in 2015, some complications were seen, and we decided to re-evaluate and push it out," Motorola ANZ product manager Danny Adamopoulos told ZDNet.

Adamopoulos said the company has a set of issues to work through that are "a little bit challenging" before Motorola can launch its smartphone customisation service in Australia.

"We've never stopped the activity; it just slowed down as we kept [encountering] more hurdles," he said.

Moto Maker was initially launched in the US in November 2013, through established partnerships with all the major wireless carriers. The service is also available in France, Germany, and the UK, as well as in China.

In May, Lenovo ANZ managing director Matt Codrington said it was only a matter of time before Australia would also see the arrival of Moto Maker.

Overnight, Motorola announced that it will be bringing three handsets to Australia over the coming months.

The Moto X Style -- packing a 5.7-inch quad-HD display; Snapdragon 808 1.8GHz processor; 3GB of memory; 21-megapixel rear and 5-megapixel front camera with front flash; 16GB/32GB/64GB storage options; and a microSD card slot -- will be exclusive to Vodafone on a AU$83 per month plan, of which AU$3 is the device repayment charge.

The second phone is the Moto X Play -- which arrives with a 21-megapixel rear camera and 5-megapixel front-facing camera, 5.5-inch display, Snapdragon 615 processor, 3,630mAh battery, 16GB/32GB storage options with microSD support, and 2GB in memory -- will be available on Vodafone on AU$45 per month plans, with AU$5 of that set aside for handset repayments, and available at retail for an RRP of AU$569.

Adamopoulos said that Motorola had teamed up with Vodafone due to a common outlook.

"Vodafone shared our vision as a challenger brand, and also shared our vision of a clean Android," he said.

Arriving later in the year will be Motorola's third-generation Moto G, which will available from "selected retailers" at a recommended retail price of AU$369. In Australia, the Moto G will be sold in its 2GB of RAM, 16GB of storage with microSD support, and quad-core Snapdragon 410 configuration, making it suitable for Android at Work deployments.

In October last year, Lenovo completed its $2.9 billion takeover of Motorola. However, in its results announced last week, Lenovo said that it is restructuring the company, with 3,200 non-manufacturing jobs to go. The next day, Motorola was reported to be cutting 500 jobs in Chicago.

For the first half of 2015, Vodafone announced a net loss of AU$183.6 million, a 13.3 percent increase from the AU$158.6 million loss in the same period last year. The company reported total revenue of AU$1.77 billion, up 2.9 percent year on year.