Motorola introduced a follow up to last year's Moto 360 smartwatch by announcing the second-generation Moto 360 on Wednesday.
The new model is available in two sizes, can be customized through MotoMaker and will also arrive in a modified Sport edition. Pre-orders begin today with prices ranging from $299.99 to $429.99.
Aside from the new choice of sizes -- 42 or 46 millimeters -- the round watch now has traditional watch lugs. That makes it easier to use nearly any standard watch band and make the Moto 360 looks less like a smartwatch.
With the sizes, Motorola is targeting both men and women.
Indeed, the company has a complete collection of fashionable bands for women to dress up the Moto 360: Motorola is expanding the MotoMaker customization options for the watches, including different polished bezels to choose from.
Motorola's own watch bands have an improved quick-release mechanism as well. I tested one and it's a snap to slide the release lever and remove the band.
Visually, the watch display is much the same as last year's model. It's still round and yes, it still has what's affectionately been dubbed the "flat tire" look: Near the bottom, the screen doesn't display anything in a small area.
Motorola's Jim Wicks says that's where the company hides some of the sensors it needs to use and also to wrap the LCD cabling. Even so, Wicks says the Moto 360 boasts the highest screen-to-body ratio of 71.7 percent; most other watches approach only 50 percent ratios.
All of the same goodies are inside the new Moto 360, including Bluetooth, Wi-Fi, a wireless charging coil and a heart-rate monitor. This time around, Motorola says you should be able to go two days on a single charge; a nice benefit.
Missing is one of my most desired radios though: A dedicated GPS for running, cycling or walking without the location services of a companion phone. Motorola has a solution for that in the form of a new Sport model, arriving in the coming weeks.
The company kept the same round watch face for the Sport edition but added a GPS radio and special screen that uses what it calls an AnyLight hybrid display. The screen sounds similar to the one on my Sony Smartwatch 3: A combination of transmissive and reflective LCD display so you can read it in any light.
Wrapped around the Sport edition is a silicone band that looks rugged yet comfortable. Motorola says it helps wick sweat away while working out.
On the software side, there's a new Motorola Body app on all 360 watches for tracking steps, distance and calories. Live Dials also adds custom complications so you can see the app shortcuts or information most used.
Pre-orders for the new Moto 360 start today online at Motorola, Google's Play Store and Best Buy.com. In-store availability begins late September at Nordstrom, BestBuy, and Verizon. I already have an order in for a review unit and will put it through paces in the coming weeks.