Mozilla's Google contract for the Firefox search box is up in 2011 and may have a bit of leverage. Why? Firefox carries a good bit of clout in the search market, according to ad network Chitika.
Dan Ruby, research director at Chitika, crunched some numbers and estimated that Firefox drives 9.18 percent of search impressions across its network. That tally is No. 2 compared to Google, which has 82.45 percent. Bing is No. 3 at 8.56 percent.
Here's the money shot:
Ruby reckons that Firefox's default search to Google is quite valuable and it's possible that Bing would get in on the bidding. What should Mozilla do? In my opinion, Mozilla should just follow the money.