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Mozilla may have some leverage on Google search box contract

Mozilla's Google contract for the Firefox search box is up in 2011 and may have a bit of leverage. Why? Firefox carries a good bit of clout in the search market, according to ad network Chitika.
Written by Larry Dignan, Contributor on

Mozilla's Google contract for the Firefox search box is up in 2011 and may have a bit of leverage. Why? Firefox carries a good bit of clout in the search market, according to ad network Chitika.

Dan Ruby, research director at Chitika, crunched some numbers and estimated that Firefox drives 9.18 percent of search impressions across its network. That tally is No. 2 compared to Google, which has 82.45 percent. Bing is No. 3 at 8.56 percent.

Here's the money shot:

Ruby reckons that Firefox's default search to Google is quite valuable and it's possible that Bing would get in on the bidding. What should Mozilla do? In my opinion, Mozilla should just follow the money.

Related: Five things the new Mozilla CEO must do

Mozilla: Still too dependent on Google for revenue; Can it diversify?

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