Murdoch warns News Corp. could be swallowed up

Rupert Murdoch warned Thursday that hisNews Corp. (NYSE: NWS) media empire must unlock the value of its many assetsquickly or else it will be swallowed up by a predator.

Rupert Murdoch warned Thursday that his News Corp. (NYSE: NWS) media empire must unlock the value of its many assets quickly or else it will be swallowed up by a predator. "I have to work harder than ever to have my values recognized by the market, so that we don't become a breakfast snack for these other big companies,'' the media titan lamented in an interview on the Fox News cable network, a News Corp. unit. "The world has changed totally since the AOL/Time Warner takeover,'' Murdoch said. "A lot of us used to be big fish in a small pond -- now we are all minnows there, with two huge sharks,'' he added in reference to AOL (NYSE: AOL) and software giant Microsoft (Nasdaq: MSFT). -- Reuters

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