I first presented NBN (National Broadband Network) to our Enterprise and Government sales teams back in early 2012. It was important our people understood the legal aspects of regulation and definitive agreements. I was happy to do the research and develop content, but even as the presenter, it was a tough haul.
We weren't negative about the NBN in those early days, but we were careful. Once I started presenting to our customers I got excited - and then really excited - about what consumers and our Enterprise and Government customers stood to gain from the NBN.
My wife, watching me pour over slides for those presentations, hoped I could influence the NBN rollout plan and demanded immediate access at home. Referencing the slide below, my wife wanted the NBN to replicate the Republic of Korea, to access more bandwidth and improved latency so she could kick behinds on games such as "Call of Duty: Black Ops".
The slide presents an interesting examination of the governmental view as per the National Digital Economy Strategy May 2011 (no gaming or TV, really!!!).
The slide provoked conversation and I tried to tease out what our customers thought NBN might enable. Safe to say we're still on that journey.
My "networking guy" view - after years of discussing the challenges with copper based ADSL services - was that an all fibre NBN (as it was at that time) would remove many of the variables of copper to the premises, allowing customers to deploy exciting new applications across B2B and B2C opportunities with greater surety.
Like it or not, a poor application experience reflects poorly on corporate brand, even if it is not the corporate application's fault. I believe that as NBN rolls out, application markets will emerge beyond the obvious health and education sectors into many of the areas in the first two boxes, and support a lot more fun - above and beyond what Korea has been having.
In future blogs I'll share my thoughts on what the NBN could unlock, and use cases to illustrate the benefits the NBN is already delivering for enterprise and government.
As for my wife and "Black Ops", we've had "the chat" about reflexes.
Go to Telstra Exchange for more broadband insights.