Myer builds digital strategy with new chief digital and data officer

Myer's newly-created role of chief digital and data officer will be filled by former Coles online general manager Mark Cripsey.

Myer has appointed Mark Cripsey to the newly-created role of chief digital and data officer to mark its further commitment to its omnichannel strategy.

Expected to commence before the end of the year, Cripsey will be responsible for overseeing IT, supply chain, online retail, and the customer data analytics that support the Myer one program.

He joins the company having previously held the role of general manager of Coles online. Prior to this, Cripsey spent several years at Tesco and as IT director for US grocery store chain Fresh and Easy.

The move comes as the department store faces ongoing pressure to restore growth after it reported a 23 percent drop in net profit after tax during the first half of the 2015 financial year. At the time of reporting, the company said it will rely on customer data and its digital strategy to underpin future growth.

"Mark's experience in technology-driven retail transformation, and his direct experience in e-commerce and multi-channel logistics will be important in helping to successfully deliver our strategy," said recently appointed Myer chief executive officer and managing director Richard Umbers.

Umbers took over the role from long-standing CEO Bernie Brookes in March to drive the company's ongoing transformation project.

On Friday the government announced that GST would be applied to all products and services sold from overseas into Australia by July 2017 to help ease competitive pressure on domestic retailers.