Netflix has built a multi-billion dollar business in part thanks to parents paying the company a few dollars each month to help
babysit entertain their kids. It's that kind of thinking that children's tablet maker Nabi hopes to tap into with its new Pass Tab service.
After having attempted to sell standalone Android slates to families with the pitch of a curated educational experience rather than the more free-for-all appeal of an iPad or other tablet, Nabi is trying a new approach -- though one that is becoming increasingly common in the new Internet economy. For $9.99 per month, you get a combination of hardware and software -- the Pass Tab tablet as well as a suite of applications to teach and entertain your little ones.
There are certain advantages that the Pass Tab subscription service provides parents, such as the ability to replace the tablet for free any time if a child damages it. No more need for kids to use an iPad with a cracked screen or other cosmetic issues because you don't want to pay to repair or replace it.
Nabi is also promising that you'll be able to exchange your current Pass Tab hardware (currently the 7-inch 2S model, which retails for $149.99 and runs Android 4.2 Jelly Bean) for a newer model, though details are still forthcoming on that feature. It will solve the issue of a tablet getting out of date and parents having to be nagged about how slow it has become.
In addition to an Android tablet , the Pass Tab service comes with a bevy of apps that include games, movie and music streaming, ebooks, and learning tools. One of the apps is Google Play, so you do have the ability to tap into other Android apps if your kids outgrow Nabi's or they must have Netflix for that forthcoming long car ride. The Pass software subscription costs $4.99 per month for other Nabi tablets, and as you can see from the image above, contains all-important Disney content for youngsters.
There is some fine print associated with a plan like this. The $9.99 monthly rate comes with a two-year commitment to Pass Tab; you can opt for a one-year contract instead, but that raises your monthly rate to $14.99. You also have to pony up a $40 deposit that is refundable when the agreement term is over, but will be lost if you choose to terminate the deal early. (You'll also be charged a $60 early termination fee.) Unlike many other subscription services, you don't have to walk away empty handed at the end of the Pass Tab contract -- Nabi will let you purchase the current tablet you have in your possession for a mere $1 if you are on the two-year plan or $20 if you signed up for the one-year agreement.
Do you think renting a tablet is a good idea for parents instead of just buying one outright for their kids? Would you consider subscribing to the Pass Tab service if you have children? Let us know in the discussion section below.