Netflix, Amazon, Classmates lead online ad purchases

Nielsen//NetRatings finds that during the week ending 11 January, Netflix was the biggest US retail goods and services advertiser online with over 740 million online ad impressions. Amazon followed relatively far behind with over 311 million impressions, while Classmates.

Nielsen//NetRatings finds that during the week ending 11 January, Netflix was the biggest US retail goods and services advertiser online with over 740 million online ad impressions. Amazon followed relatively far behind with over 311 million impressions, while Classmates.com rounded out third place with over 237 million impressions.