Paying bills through e-mail is a painless and secured process for a growing number of Malaysian consumers, thanks to NetInfinium.
No more checking the physical mailbox, or rushing down to a payment service counter to beat the deadline.
NetInfinium's DirectSecure technology enables companies like banks and telcos to issue--or "push"--bills to customers through an encrypted e-mail client architecture.
Not only that, customers can effect payment using the same e-mail in the ubiquitous PDF file format--there is no need to log on to a website unless the customers so desire.
This is pertinent in a country where the majority of home Internet connections are still dial-up based.
Beyond the inbox, bills can also be delivered through other convenient channels, including the customers' fax machines, PDAs, or even mobile phones through SMS.
DirectSecure pulls the statement data, which can be from XML forms or plain text forms, from a database or file server, and generates encrypted and signed PDFs for e-mail or Web delivery.
The DirectSecure engine was partially funded by the Malaysian Multimedia Super Corridor (MSC) research and development grant scheme.
Edwin Tay, chief executive officer of NetInfinium said: "We started R&D on DirectSecure when we realized the potential of e-statement delivery, since companies are always looking at ways to reduce their costs wherever possible. Plus, it's environmentally friendly and helps to promote green habits!"
The company also has e-mail management and electronic marketing campaign management solutions, as product offerings.
The company's strategy, since day one, has been to use its Interactive Services arm to build up a revenue foundation, simultaneously building on software R&D as an engine for future growth.
While there are two separate teams handling the two areas accordingly, members are dexterous enough to cross over and lend a hand when needed.
NetInfinium's services range from Internet marketing initiatives, including viral marketing, to creating Web portals.
Clients include a Who's Who's of prominent Malaysian companies including Maxis, Petronas , Bernama (Malaysian National News Agency) and Royal Selangor Pewter--not to mention, Hewlett-Packard.
Surprisingly, NetInfinium is not funded by venture capital, and has been funded largely through retained profits--the company has been profitable from the very beginning, it says.
Yet, prudent financial management has always been part of NetInfinium's DNA.
Tay said: "We do not overspend and splurge."
The company is expanding its main office, and already planning for offices in Singapore and Hong Kong early next year.
While the DirectSecure is a major offering, NetInfinium is shaping up to be more than just a provider of an electronic bill statement delivery and payment solution.
Added Tay: "Think of NetInfinium as a message broadcast company that is also an interactive e-business company."