NetSuite acquiring OrderMotion to boost e-commerce arm

The end goal for the NetSuite-OrderMotion merger is to catch cross-channel shoppers and improve services that cater to both kinds of consumers.

NetSuite has announced that it acquired OrderMotion, specifically for the company's direct-to-consumer order management solutions.

In clearer terms, this means that NetSuite intends to use its new resources to build up its e-commerce offerings.

OrderMotion's portfolio is built around B2B, B2C, retail, wholesale distribution and manufacturing use cases.

Some of its more well-known clients include the eBay-owned Magento and B2B marketing firm (and close Adobe partner) Demandbase.

In the announcement, NetSuite affirmed that it will be integrating OrderMotion's direct response programs with its existing order management system.

The end goal is to catch cross-channel shoppers (meaning online and offline) and improve services that cater to both kinds of consumers.

One example of such a service is shopping online and then picking up the orders in stores.

That sounds like a simple concept, but so far it's arguable that only Amazon Locker has achieved this to satisfactory levels — not to mention it's the online retail giant has the global footprint and resources to accomplish it. Most retailers — even large department stores — haven't realized these dreams adequately yet.

Here's an explanation why, at least according to NetSuite:

Businesses attempting to support these new omnichannel buying patterns across disparate, siloed applications know all too well the challenges of meeting customer expectations. Most businesses have little or no ability to coordinate, view, analyze and fulfill transactions across webstore, brick-and-mortar/in-store and telesales, resulting in customer frustration and increased service costs. Add the complexity of distributed order management, where orders may be partially fulfilled from two or more locations, including drop-shippers, and companies are simply unable to keep up with the rapidly evolving industry using home grown or legacy order management solutions.

Financial terms of the deal have not been disclosed.


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