NetSuite targets small wineries, retailers with cloud apps

The VinSuite service will combine NetSuite's business management software with wine club and POS management expertise from eWinery Solutions.

Many wineries are small, family-run operations (like farms). So it stands to reason that onsite technology investments aren't exactly a priority. What's more, there aren't all that many software applications that specifically cater to the industry's unique needs — even though there are an estimated 8,000 wineries and 100,000-plus wine retailers in the United States alone.

Winery Domain Chandon uses eWinery's software to manage its tasting rooms and wine buyers' club. Image: Domaine Chandon

Enter eWinery Solutions of Napa, California, which is creating a cloud-hosted wine operations service called VinSuite that runs on top of the NetSuite business management platform. The integrated applications will include point of sale (POS) for tasting rooms, wine club membership management, inventory control, order management, customer relationship management (CRM), and support for multichannel sales outreach.

In short, eWinery is using the NetSuite SuiteCloud development framework for enterprise resource planning (ERP), CRM, and e-commerce in combination with its own vertical software applications for wine club and tasting room management. The company recently merged with Napa Valley POS, another company developing vertical software for the wine industry, so it is pretty much the leader in this particular vertical.

"The baseline native solution of NetSuite is superior to anything else on the market," said Richard Kline, founder and CEO of eWinery. "We will continue to offer the capabilities of our current solution, but it will now be more comprehensive, faster, and more efficient. Through this partnership, we can deliver solutions to help winemakers across the globe improve business efficiency, customer relationships, sales, and growth while taking advantage of the economic benefits of cloud computing."

eWinery currently supports about 550 customers, wineries both small and large that represent an estimated 75 percent of all the wine brands produced and sold in the United States.

There is no specific timeframe provided for the launch of VinSuite, but it will involve an architectural shift from another business intelligence platform, so I would expect it to take months rather than weeks.

Related stories