New Apple TV announced at iPad event

Apple has announced the latest version of its television set-top box, Apple TV. It is priced at $99 and will be available from next week.

Apple, not content with launching just one new version of its iPad product, today announced another. Introducing the next version of Apple TV.

Granted, the hints were there. "We have something you really have to see", the invitation to the media read, indicating now what we know as the streaming set-top box.

But those who may have been expecting an LCD display-like television that many are hoping for, that was briefly hinted at in Walter Issacson's biography of Steve Jobs, will be disappointed.

Apple's chief executive Tim Cook took to the stage and announced the new set-top box before it revealed the next-generation iPad.

The device remains the same size and can be picked up easily with one hand. It supports an upgraded 1080p high-definition video output.

This complements the next-generation iPad's ability to also display high-definition content on its 2048x1536 display, which equates to 264 pixels per inch or 3.1 million pixels in total.

The iTunes Store now supports 1080p quality movies and TV shows, and users will be able to access their content from iCloud. Users will also be able to re-download movies that are purchased on any other iOS device you purchase.

Apple TV's new user interface brushes into iOS territory, and still supports the old favourites of Flickr, Netflix, and YouTube.

The new Apple TV remains at $99 and will be made available on March 16. It is available for pre-order today.

Image source: CNET.