New book outlines IBM's "Green Sigma" approach

Management tome offers practical steps for putting the IBM Green Sigma environmental stewardship approach into action.
Written by Heather Clancy, Contributor on

Still haven't figured out what you buy your sustainability staff for a holiday gift? There's a new business book out from Wharton School Publishing that purports to offer up a very prescriptive approach for going green in 2010.

The author, Eric Olson, is an IT strategist who has worked on e-business and e-commerce infrastructure projects and wields degrees from the likes of Cornell University, Massachusetts Institute of Technology and Rensselaer Polytechnic Institute. His approach in "Better Green Business: A Handbook for Environmentally Responsible Business Practices" emphasizes practical steps for setting a specific "environmental stewardship" plan in motion. Olson draws heavily on IBM's Green Sigma approach for running a green business, which as you might imagine draws heavily on the use of technology to keep things on track. At almost $40, this isn't exactly a stocking stuffer, but might be just the ticket for someone who is sick of hearing ideas OR someone who might need proofpoints to get their own managers to buy into green.

You can find out more about the book and download a sample chapter at this link.

Updated: You can ALSO read a Q&A with Dr. Olson at our SmartPlanet sister blog site.

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