We have just been subjected to a new email / phone scam. Thankfully, we didn't fall for it, but it is very creative, and I can easily see how a lot of people could be conned.
My partner got an email from a close friend, saying that she was travelling in Scotland and her purse had been stolen, with all of her money, credit cards and passport inside. She asked if we could advance her some money to get back home, and gave a couple of phone numbers for a hotel in Scotland where we could contact her. The numbers were U.K. prefixes (+44...). The whole thing was pretty plausible - and it was a hoax.
As always, beware. Read carefully, and think before you act. Reading the email carefully, it was not difficult to detect that it had not been written by her - but at first glance, and then thinking that a friend was in trouble, it was not difficult to overlook that.