I caught this new Windows Phone ad on television the other night and thought, "weird."
I think it does a pretty good job of reminding non-business users that yes, they can use Microsoft products on a phone. The personified icons are effective in reaffirming the familiar.
Like it or hate it, there's one flaw in the advertisement, though: consumers won't understand that Windows Phone is not a device (in this case, the HTC Pure), but a platform.
But hey, Best Buy will help you out with that, right?