New York Times runs Firefox ad

Individuals who donated money to The Mozilla Foundation will see their names in print today

Fans of the Mozilla Foundation's Firefox browser who funded an advert in The New York Times will finally get to see their names in print on Thursday.

The ad was initially expected to run within a few weeks of the launch of Firefox 1.0 in the beginning of November, but publication was delayed due to the technical challenge of fitting the names of all the donors onto a single broadsheet page.

The first page of the two-page ad -- twice as large as originally planned -- features the Firefox symbol superimposed over the names of the 10,000 donors, and a line about the browser. "Are you fed up with your web browser?" says the ad. "You're not alone. We want you to know that there is an alternative."

The second page features the Firefox symbol, some information about Firefox and quotes from satisfied customers.

This is not the first Firefox ad in print -- a separate fundraising campaign in Germany raised over €48,000, the majority of which was used to fund a full-page ad in a German national newspaper two weeks ago.

Despite the delay in the ad, both the preview and final release of Firefox have attracted a lot of interest. David McGuinness, a donator to the New York Times campaign, said that he hopes the ad will further boost the number of downloads.

"Personally, I think the timing couldn't have been better, we've now got 11 million downloads, and the download rate is still going strong. This could be the boost that takes us to 20 million," said McGuinness.