Alex Allen, currently British high commissioner to Australia, has been named as the UK's first e-envoy.
The long awaited E-commerce Czar will work closely with new e-minister Patricia Hewitt on promoting UK tech interests here and abroad.
Former civil servant Allen, 48, includes launching the Number 10 Web site among his IT credentials and lists the music of the Grateful Dead among his hobbies.
Full story to follow.
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