Next big thing: private label softphones for non-tech websites
Over the next several days I will be seeding this blog with statements and insights offered via this panel, as well as some take-aways I obtained from it.
But couldn't wait to share this with you.
During Q-A I asked a question of CounterPath Solutions Inc. CTO Jason Fischl. CounterPath is the company formerly known as Xten. If you have a Vonage softphone, or any of several others, that's their product you are using.
It popped into my head that if CounterPath could build a carrier-branded eyeBeam softphone (shown above) sold as part of a VoIP package by VoIP access providers, then why the dickens couldn't CounterPath build a private-label cell phone for non- VoIP, or even non-technical websites.
Jason says that this, in fact, is being done. Apparently the CounterPath SDK has been making the rounds lately in the cause of just the type of private-label VoIP services I am envisioning.
I am envisioning a world where a bank website could have a click to call icon that would bring up a bank-branded softphone provided by CounterPath. And working with CounterPath, the bank could hook up with a VoIP minutes wholesaler.
I can think of many industry sectors where private label VoIP cell phones might make sense. Hotel and travel websites- call the destination during or even after you book. Online shopping sites. Educational institutions. Retailers. The list goes on and on.
Do you think I've uncovered something here? TalkBack!