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Nielsen estimates DVR penetration at 4-5%

Nielsen, the TV ratings analyst, estimates that 4-5% of US households that own a television own a DVR, while in some places the DVR penetration reached 10%. In April 2005 Nielsen plans to start reporting on TV watching habits among DVR owners.

Nielsen, the TV ratings analyst, estimates that 4-5% of US households that own a television own a DVR, while in some places the DVR penetration reached 10%. In April 2005 Nielsen plans to start reporting on TV watching habits among DVR owners.