Nielsen: More women own e-readers, more men go for tablets

A new survey finds that although women are buying more tablets, they still prefer e-book readers.

When it comes to consumer technology, men and women don't necessarily want the same things.

According to a new survey from Nielsen, 61 percent of all e-book reader owners in the United States are  female as of the second quarter of 2011, up from 46 percent in Q3 2010.

On the contrary, male consumers accounted for 57 percent of the tablet owners in the U.S. in Q2 2011, which is slightly down from 61 percent in Q3 2010.

As for the e-book readers, those figures aren't that surprising. Certain e-reading devices, such as the Nook Color, proven to be more targeted towards and, therefore, purchased by female consumers. In fact, a Forrester Research statistic reveals that women buy more books than men at a ratio of 3 to 1, and there are countless news articles available on this subject.

Thus, if more women are buying an e-book reader, they might not find it in their best interest and budget to spend more money on a tablet. If male consumers are less interested in reading, then they might want a device that offers more features and applications than just one for e-books.

Personally, I own both a tablet (an iPad) and e-book reader (the latest Nook), but that's probably because I'm a tech nerd and want more gadgets than the average consumer. However, I do use both for different purposes and situations. I also don't carry my iPad around as much because it's heavier (although not really that heavy), and the Nook fits in every bag I own.

When it comes to smartphones, however, apparently that's something we can all agree on as the numbers are relatively split down the middle.


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