No risk aversion here: famed insurance company bets on VoIP

Mention Lloyd's of London, and the storied insurance company comes to mind. You should understand this about insurance companies, as well as the conglomerates that own them.

Mention Lloyd's of London, and the storied insurance company comes to mind.

You should understand this about insurance companies, as well as the conglomerates that own them. Because their business is founded on the aversion of risk, that mentality tends to bleed over into their own internal business decisions.

That's why today's announcement that holding company Lloyds TSB is buying almost 70,000 VoIP phones is such a major weather vane. The phones will be part of a big, $971.6 million telecommunications infrastructure retrofit IBM is providing to Lloyd's over the next 20 months.