Norton intros Hotspot Privacy to secure public Wi-Fi networks

Norton Hotspot Security is designed to hide public Wi-Fi sessions from eavesdropping software, encrypting sensitive data from prying eyes at hotspots nationwide.

Norton by Symantec has introduced Hotspot Privacy, a new service that is designed to automatically create a private connection, or essentially a virtual private network.

Norton Hotspot Privacy is meant to enable users to control what they share online -- from no matter where they connect.

The service provides a secure and private connection that shouldn't be able to be seen by "eavesdropping software." The user's Wi-Fi session should therefore be invisible, encrypting the user's connection and everything related (i.e. usernames, passwords, etc.).

The inspiration behind Hotspot Privacy comes from the sheer amount of unprotected Wi-Fi hotspots available and just how vulnerable those networks are to cyber threats.

Citing the security solutions provider's own 2012 cyber crime report, approximately 53 percent of adults who use free or unsecured Wi-Fi have security concerns. Norton warns that hackers can use Wi-Fi hotspots to gain access to sensitive data (i.e. banking, email and social networking information) -- even via password-protected networks.

To put this into perspective of just how easy it can be to hack someone's account on a public Wi-Fi network, Norton points out that they can utilize free, legal apps or hardware that costs under $100 to get the job done.

Norton Hotspot Privacy is available now in the United States and the United Kingdom for Windows and Mac computers. The solution supports unlimited bandwidth on up to five devices.