Nuance Communications, the leading voice recognition software company, is jumping into the TV market.
The company said Monday---at the International Consumer Electronics Show---that it will launch Dragon TV, a voice and natural language platform for TVs, devices and set-top boxes. The idea is that Nuance's software would be included into these devices. Nuance's move is notable as chatter about Apple delivering a TV connected with its Siri software heats up. Nuance appears to be going for broad partnership in multiple devices approach.
Dragon TV, the name of Nuance's system, will be designed to allow voice to replace remotes and connect couch potatoes to content, Tweets and Facebook.
According to Nuance, Dragon TV will allow viewers to navigate listings, ask questions about content and timing and find genres to watch. Dragon TV aims to integrate social applications and communication tools, connect to listing and allow for messaging. Nuance's Far-Talk technology will be able to hone in on your voice.
On the business front, the TV market is another key vertical for Nuance to exploit. The company is dominant in the auto, mobile and healthcare markets.