While fellow ZDNet bloggers will be reporting on the Web 2.0 Conference in San Francisco this week, I will be holding down the Web 2.0 New York City fort at Ad:Tech.
Although billed as an “Interactive Media and Search Engine Marketing Conference,” Ad:Tech NYC is very Web 2.0 friendly this year:
Consumer-Generated Media's Role in The Engagement Equation
Why You Should Create a Corporate Social Media Platform - Incorporating Community, Blogs, Podcasts and WIKIs into Your Customer Interaction
The Search Evolution: How Social Search is Changing all the Rules
TV Everywhere: Look Who's Watching - Keeping Pace with Consumers
The Anywhere Consumer
The Online Video Revolution: A Marketer’s Dream or a Consumer-Generated Mess?
Social Commerce: Mashing up the Web
For now, SEE: "Web 2.0 hype: Popularity without profits"