NYC: Web 2.0 (advertising) on the agenda

While fellow ZDNet bloggers will be reporting on the Web 2.0 Conference in San Francisco this week, I will be holding down the Web 2.0 New York City fort at Ad:Tech.

Although billed as an “Interactive Media and Search Engine Marketing Conference,” Ad:Tech NYC is very Web 2.0 friendly this year:

Consumer-Generated Media's Role in The Engagement Equation

Why You Should Create a Corporate Social Media Platform - Incorporating Community, Blogs, Podcasts and WIKIs into Your Customer Interaction

The Search Evolution: How Social Search is Changing all the Rules

TV Everywhere: Look Who's Watching - Keeping Pace with Consumers

The Anywhere Consumer

The Online Video Revolution: A Marketer’s Dream or a Consumer-Generated Mess?

Social Commerce: Mashing up the Web

STAY TUNED!

For now, SEE: "Web 2.0 hype: Popularity without profits"