Earlier this month I mentioned how Hearst is embracing the mobile web by offering much of their content on mobile phones. Hearst is now going to bring a bit of mobile technology to print media with their usage of electronic ink in the October issue of Esquire. The electronic ink will be used on the cover and in a 2-page Ford ad. This electronic ink is developed by E Ink and is the same technology I enjoy on my Sony Reader, that is also found on the Amazon Kindle.
E Ink only consumes power when the text refreshes so the power consumption is very low and it will be interesting to see the details of how this electronic ink is used, wired, and powered in the magazine. I'll definitely be picking up this issue since the whole issue is devoted to "exploring the ideas, people, and issues that will be the foundation of the 21st century" which sounds very interesting to me.
Do you think electronic ink is the future of print magazines?