On-Demand Video Consumption, three-Month Average Ending August 2008

Type of VideoSubscribers, 000Share of audienceAmateur Video Clips1,34637.9%Music Videos1,22434.5%Comedy Videos1,17933.2%Movie Trailers1,07430.2%Full TV/film72720.5%Local/National/World News64518.1%Entertainment/Celebrity News62917.7%Sports action or news60317.0%TV highlights59816.8%Weather information58116.4%Source: comScore

Type of Video Subscribers, 000 Share of audience
Amateur Video Clips 1,346 37.9%
Music Videos 1,224 34.5%
Comedy Videos 1,179 33.2%
Movie Trailers 1,074 30.2%
Full TV/film 727 20.5%
Local/National/World News 645 18.1%
Entertainment/Celebrity News 629 17.7%
Sports action or news 603 17.0%
TV highlights 598 16.8%
Weather information 581 16.4%
Source: comScore