One more place SOA is making a difference

SOA makes intelligent, real-time customer relationship management a reality

Lorraine Lawson rounded out my recent list of "Nine places where SOA is making a difference, right now" with a tenth active business case.

Lorraine's example specifies the gaming industry, but I think the intelligent, real-time customer relationship management described is no gamble. Such information, made available across the enterprise, can greatly raise the stakes on competitiveness in all industries:

To improve customer service and more accurately project dividends in the gaming industry. Harrah’s employed SOA to learn more about its customers across all its properties, which include several prominent resorts and casinos. Workers can now easily identify and reward regular customers across the company’s numerous holdings. SOA also made it easier for Harrah’s to acquire and integrate new companies.