nternet advertising spending by advertisers on online display, classified, and paid search advertising, together with classified advertising generated by newspaper Web sites, is forecast to reach almost $26 billion by 2010, according to PriceWaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010.
If realized, it would represent over a 60% increase compared to the almost $16 billion Internet ad spend projected for 2006. PriceWaterHouseCoopers concludes:
Internet advertising is growing rapidly, stimulated by an expanding broadband subscriber base and ad formats geared to broadband, including keyword search and full-motion video.
