Online advertising in Europe to reach $4.8 bil in 2008

Jupiter Research forecasts that total Internet advertising revenues in Europe will grow to 4 bil euros, or $4.8 bil, in 2008, representing 4.

Jupiter Research forecasts that total Internet advertising revenues in Europe will grow to 4 bil euros, or $4.8 bil, in 2008, representing 4.5% of total ad spending. Web media buys are expected to account for 75% of total online ad revenue, according to Jupiter.