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Online gaming advertising in November 2008

Online GamingNov-2007Nov-2008% ChangeTotal Display Ad Views (MM)6,6598,61029Advertising Exposed Unique Visitors (000)52,06667,83430Advertising Exposed Reach %28.635.625Display Ads per Page Viewed1.000.83-17Average Frequency127.9126.9-1GRPs Total Population2,2712,91328Source: comScore

Online Gaming Nov-2007 Nov-2008 % Change
Total Display Ad Views (MM) 6,659 8,610 29
Advertising Exposed Unique Visitors (000) 52,066 67,834 30
Advertising Exposed Reach % 28.6 35.6 25
Display Ads per Page Viewed 1.00 0.83 -17
Average Frequency 127.9 126.9 -1
GRPs Total Population 2,271 2,913 28
Source: comScore