Online real estate advertising to grow 55% to $1.8 bln in 2005

While overall real estate advertising flattens, the online portion will grow 55% in 2005, Borrell Associates says. Online is poised to overtake newspapers by 2009.

While overall real estate advertising flattens, the online portion will grow 55% in 2005, Borrell Associates says. Online is poised to overtake newspapers by 2009. By the end of 2005, online spending will hit $1.8 bln, garnering a 15.7% share of the $11.4 bln real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead.